Marketing Chair

A well-developed marketing plan will create a buzz about the event and our organization. Word of mouth will fill the seats,a good buzz will increase member moral, build membership and allow the community to celebrate the work that they do. When determining the Marketing Plan, these items should be taken into consideration:Theme and Goal of the organization and program. Skill level of committee members. Available money. Available time before the event. Various Marketing techniques; print ads, flyers, posters, press releases, activities. Headline performers. History of the event. The Chair of the Marketing sub-committee is responsible for:

Convening a committee. Setting meeting times and agendas. Supporting the development of a Marketing plan. Communicating the Marketing plan to the Event committee. Identifying needed human and monetary resources. Creating a planning timeline. Assigning tasks to committee members. Proof-reading all materials with the Event Coordinator. Evaluating the effectiveness of the marketing plan. Thanking all of the participants

Marketing Committee

The Committee is responsible for: Creating a Marketing plan. Reserving bulletin boards, table tent locations. Creating flyers, posters, tickets. Writing press releases. Arranging for interviews by news reporters, prior to and day of event. Including ticket information on all advertising. Hanging posters on campus and the surrounding community. Documenting activities day of event.